About PR

Social media can enhance your marketing strategies.

Who we are

Today’s a better time to connect with people on social media.

As a PR agency with over 20 years of experience we offer a comprehensive suite of services designed to enhance a brand’s visibility, reputation, and communication strategy. Our longevity in the industry ensures they have established expertise, strong media relationships, and a deep understanding of evolving market trends. Here’s an overview of core services:

20
Years of Experience

The Launch Agency

A co operative partnership where PR, Marketing .Events and Social Media go hand in hand together.

Bio
Michelle Daly

Michelle Daly Hayes is an MC, Writer, Journalist and Consultant.

Michelle has over 20 years experience in communications including Radio, Print, TV and Social Media as well as international experience in Event Management.

She speaks French, German and English. She currently sits on several voluntary boards in Limerick and works with leading brands in several countries as a pr, communications and sustainability consultant.

Bio
Evelyn Pepperrell

Evelyn Pepperrell: Bio Social Media Communication Strategist / Event Planning Specialist / Office Management with 10+ years board level experience / Programme Coordination, 12 years+ Marketing, PR & Sales based project experience in the Midwest region.

Express everything and feel everything.

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Our Value

Alone we can do so little, together we can do so much.

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Join Our Team

Be Imagine, Be Artistic, and let’s Engage.

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Strategic Communication Planning

• Development of tailored communication strategies aligned with business goals.
• Identification of target audiences and key messaging frameworks.
• Crisis communication planning and reputation management strategies.

Media Relations

• Cultivation of relationships with journalists, editors, and influencers.
• Creation and distribution of press releases, media kits, and pitches.
• Organization of press briefings, interviews, and media events.

Brand Positioning and Storytelling

• Crafting compelling brand narratives that resonate with target audiences.
• Thought leadership development, including byline articles, opinion pieces, and keynote speech support.
• Enhancing brand equity through storytelling campaigns and content.

Crisis and Reputation Management

• 24/7 crisis response services to address unexpected challenges.
• Mitigation strategies to protect and rebuild brand reputation.
• Monitoring and responding to negative media or social sentiment.

Digital PR and Social Media Strategy

• Integration of digital platforms into PR strategies, including SEO-optimized content.
• Influencer partnerships and social media outreach.
• Online reputation monitoring and engagement management.

Event Management and Publicity

• Planning and executing high-profile events, launches, and press conferences.
• Ensuring strong media coverage and attendee engagement.
• Post-event analysis and follow-up campaigns.

Market and Competitor Analysis

• Industry-specific insights to position brands effectively.
• Monitoring competitor activity and trends to inform PR strategies.

Corporate Social Responsibility (CSR) Campaigns

• Development and promotion of CSR initiatives to align with brand values.
• Amplifying community engagement through strategic storytelling.

Measurement and Analytics

• Utilizing tools to monitor media coverage, sentiment, and ROI.

With two decades of experience, such we bring unmatched expertise, established networks, and proven strategies, offering clients a trusted partner to navigate both opportunities and challenges in the PR landscape.